The Daily Bread

Every month, Ergatta launches a fitness challenge for their members. It's a major engagement initiative because it impacts user tenure.​ Each challenge has a unique name, supporting copy, visual identity, workout threshold, and affiliated charity.

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For the past 34 months (and counting),  I've run this program. I come up with the names, write the copy, plan the workout thresholds, select the charity, and consult on iconography.​ I love this kind of work. It's a fun mix of freedom and constraint—freedom in creative autonomy; constraint in character limitations, mostly, but also ensuring that all the pieces fit together nicely.​