Ergatta Brand Book

A few Novembers ago, Ergatta marketers were packed in a conference room preparing for a big game launch. Everything was rolling along until, suddenly, the rolling stopped. We'd hit a wall:  a simple question with deep roots and profound impacts for our identity as a company.​ The team agreed: "Let's take this to the brand book."

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For ten minutes, all you could hear were keypads and clicks. Finally, we found the brand book. We also found wall number two. The document we found was as old as the Rosetta stone.

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That's what inspired this redesign, which I co-led my graphic design counterpart, Max Pollio.

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Here are some highlights.​