top of page

In-App Modals

Ergatta rowers have an integrated tablet—that's where these modals are served.

1200x1200-AbandonedWorkout.png
Workout Recommendations

Ergatta has a vast workout library—over 3,500 and counting. If people can't find ones they like, that's no good. After improving a workout recommendation tool, we needed to get people using it.We grounded​​​ the feature messaging in the most expected pain point: "trouble finding the right workout?" The modal boosted adoption of the feature, which in turn meant more people getting connected with workouts they'll actually stick with.

Profile Calibration

The coolest thing about Ergatta's rowing machines? It's that every workout is calibrated to your actual fitness level. Here's the only catch: you have to complete a one-time, 1,000m calibration row during onboarding. Some people skip that step, wanting to get right into things. To increase the rate of user calibrations, we created this modal. It sells the "why" and highlights a compelling stat.​ This has helped keep the calibration rate high—leading to more customers being more satisfied with their experience.

1200x1200 Calibration - New [Sliced + Design Refresh].png
1200x1200-20260211-NewScenicRows.png
The Cool-Down Nudge

Everyone knows you're supposed to cool down after a workout. Few people actually do it. ​This modal fixes that. ​We built a catalog of short, easy workouts that are perfect for lowering your heart rate after intense exercise.

The Free Workout

We need a way to share new features and updates to customers who cancel their membership. To do that, we take a "show, don't tell" approach. This modal lets churned customers try new features before reactivating. It builds trust, provides value, and has helped lead to a record reactivation rate.

20260320 Meteor x Freemium Modal.png

© 2026 by Jimmy Donnellan.

  • substack
  • Linkedin
bottom of page